So, this week I was more house prone than normal due to life circumstances and did not have an opportunity to photograph and designs. The one time I did go out, I left with my phone too dead to get a photo of the flyers in Monroe that displayed dominance, or the typography on a Mary Washington Healthcare billboard, although I actually found a similar picture later. So, instead I googled the following phrases “advertisement,” “billboard,” “flyers handout,” and “magazine spread” and grabbed some exampled that caught my attention. Afterward, I went back through the list of principles and found those that the photos best exhibited. As a side note, I did not pay attention to copyright in these photos because my critiques fall under fair use.
The first of these elements is color. In this photo, they use color in a couple of interesting ways. First of all, most of the photo is all different shades of the same hue in a monochromatic color scheme. Given the common association with cold and ice, and that it is the coldness of the Slurpee they are emphasizing, that color scheme makes sense. The only break from the monochromatic color scheme is the 7 11 logo on the cup, which calls enough attention to the cup after seeing the ad to let people know what exactly is being advertised, but not so much attention that a viewer is apt to look there first.
This photo illustrates an interesting use of typography. I liked what they have done here with the what appears to be 4 different fonts. I was taught that the maximum different fonts that should be used in a design is generally no more than three, one serif, one sans-serif, and in rare cases, one special font. In this photo, they used the different fonts to group and prioritize information. The special font is their slogan which calls special attention to itself. The first sans-serif is in the Hospital name, which also stands alone. The last two fonts are the message and website, which are written in the same serif font to group them, and then the name and details about the woman in the photo which is written in a san-serif that is actually pretty similar to the serif font of the website, which also contains the name of the cancer survivor. In this way, it seems they have created a miniature network of fonts despite having gone over the traditionally acceptable number.
The next photo, I think, made an interesting use of space. Most of the visual elements contained are all inside of the nike logo, and considering the branding and recognizability of that logo, I think it is a good design choice. Inside the logo, however, it is quite busy and varied, a message that the verbiage on the sign seems to want to reinforce. “Nike has something for everyone so you can be unique, but you are all united in the fact that you chose Nike” is the message I get from the design. In that way, it seems that they are using the design to express what, in words, might have been conflicting messages, but because of this choice, has allowed the sign to maximize appeal.
The final example I have is one of unity. Given the simplicity of the large H on the left, there were a limited number of ways to connect that H with the text on the subsequent page. I am unsure why they chose the H in the first place, and overall do not like the spread, but I do thing that they did a good job of unifying the elements.